‘Tis the season for reflection – and the team here at OOH Yes has a lot to reflect on! As we catch our breath and take a moment to wipe the sweat from our brows, we can’t help but be thrilled with a 2017 that has raced by.
Prescribing the right media solution
It all started, of course, with the launch of an out-of-home media campaign for SameDayDoctor. The company, a private GP clinic that offers same day appointments within minutes of an online booking, approached us with a brief to reach busy professionals with strategically placed creatives printed on prescription packaging. The campaign ran in 107 pharmacies across London, with 1,000 prescription bags used.
As well as our fantastic clients, 2017 has also been about the partnerships formed with agencies, like Kong and Guerillascope. By building these trusted relationships and pulling different resources and areas of expertise together, we were able to offer classic out-of-home and DOOH solutions unrivalled in their value-for-money. And so it came to be that, earlier this year, OOH Yes attracted the attention of the rejuvenated sportswear brand, Ellesse.
Flexibility to the rescue
Given the task of developing and executing a DOOH campaign around 2017’s Wimbledon tennis, we initially hit an obstacle when Dan Evans, the British tennis star centerpiece of the creative, pulled out of the tournament at the last moment. Admittedly, it would have been easy to hit the panic button, but in a show of the flexible planning afforded by digital out-of-home, OOH Yes was able to replace the original creatives with a new set starring the talented youth player Cameron Norrie in just five hours, without wasting a penny of Ellesse’s budget!
A job well done
Amazon Jobs was another huge success for OOH Yes in 2017. Entrusted with the task of driving recruitment in and around specific centres, we delivered a combination of classic OOH, DOOH and guerrilla OOH (petrol pumps, 48-sheet vans), targeting locations identified by the brand. The campaign was hugely effective, driving a huge uplift in job applications. We are now aiming to build on this with further outdoor activity across several major European cities.
A global first
Back in September, OOH Yes and Guerillascope were entrusted with driving awareness of the Electroneum ICO token sale. Tasked with reaching key commuter audiences as they travelled to and from work in some of the capital’s busiest locations, we implemented a digital out-of-home strategy that delivered a global first on two counts: it was the first DOOH campaign launched for a cryptocurrency, and the first planned and paid for entirely in altcoin.
The results were nothing short of staggering. Sparking a surge of interest that saw £6 million raised in the first week, this momentum has culminated in the company reaching its $40 million ICO target – whilst attracting a record-breaking 238,000 investors – in just over a month. Electroneum is now primed for its grand unveiling, and it won’t be short of an audience.
Having also planned and delivered campaigns for the likes of Schuh, DC Shoes and Quiksilver, we can safely say that 2017 is a year that the growing team here at OOH Yes will remember fondly. It was only in October that were celebrating our one-year birthday, and now here we are, chomping at the bit to build on our momentum in 2018.
In the meantime, you notice proof of our planning prowess over the Christmas period, with our newest client, Oris watches, set to drive sales with the help of large format digital sites in London.
With further client activity already in the pipeline and multiple continents in our field of vision, the OOH Yes way of flexible, smarter outdoor planning is set to elevate brand stature for many exciting businesses – regardless of their size and budget.
Finally, we’d like to wish you a wonderful Christmas, and a very happy New Year!