DOOH Advertising

The Power of Live: How Digital has Electrified OOH Advertising

Although set to have its strongest year on record, out-of-home was hit hard by the COVID-19 pandemic. Yet the strength of the medium has not wavered; in fact, its adaptability and capacity for show-stopping innovation are driving an unexpectedly quick recovery. So, as the world begins to tentatively shake off its chains, it’s time to[…]

SafeWorld19 OOhyes

What Is It Like To Run An OOH Specialist During A Pandemic?

OOhyes CEO & Founder George Rossides discusses the obstacles of managing an out-of-home specialist during a global lockdown and how he has embraced challenge and change. Media Industry Collaborates to Create a Multiplatform Campaign of Positivity Running my own independent OOH specialist comes with challenges at the best of times. Doing so in the middle[…]

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