It’s OOH Yes’ one-year anniversary, which has naturally made us all misty-eyed as we look back on what’s been a whirlwind 12-months for the UK’s freshest outdoor planning specialist. Born out of a frustration towards the way classic and digital out-of-home (DOOH) campaigns were bought, the formation of OOH Yes signalled a new era in[…]
OOH Yes is delighted to announce the ground-breaking launch of a digital out-of-home campaign from Electroneum, the revolutionary mobile cryptocurrency. To fuel Electroneum’s continued growth, the outdoor push was launched in support of a new Initial Coin Offering (ICO) token sale aimed at bringing the product to mass market. The targeted strategy, planned and delivered in[…]
OOH Yes has recently had the pleasure of working on the traditional and digital OOH advertising activity for resurgent sportswear retailer Ellesse; a challenge that ultimately demonstrates the flexibility now available to brands harnessing the power of digital outdoor. The campaign, developed around the core objective of reaching fans attending this year’s Wimbledon tennis, used[…]
A recent out-of-home advertising campaign for Samedaydoctor adorned pharmacy bags in pharmacies located within one mile of their London branches: Canary Wharf, City and Wimpole St. One additional site is situated in Manchester. Samedaydoctor is a private GP clinic offering same day appointments within minutes, conveniently located to serve busy office-based professionals.
The power of outdoor advertising can be harnessed with a wider range of budgets and by more businesses than ever before. Here, we look at the complexion of this brighter shade of OOH, and how it’s made digital out-of-home more effective for SMEs, entrepreneurs, agencies and marketing managers. Outdoor has always had its distinct strengths, of[…]
Outdoor advertising. A medium that grants brands the license to reach and engage potential customers as they go about their daily activities. A medium that cannot be turned off, switched over or blocked. A medium that, thanks to the mobile revolution, is connected, interactive and engaging. With the average Brit spending 25% more time outdoors[…]