Heighten Accountants, a London-based accountancy firm, has launched its first OOH campaign with OOhyes.
Tasked with raising brand awareness in local areas, the out-of-home strategy encompasses a range of messaging deployed on buses, the Tube and at rail stations in close proximity to company branches.
Heighten Accountants specialise in supporting small businesses during times of economic hardship. The company aims to guide SMEs through the dual-pronged challenge of Brexit and a global pandemic as trusted advisers within the local community.
Commenting on the campaign, Nadeem Iqbal, CEO at Heighten, said: “With this new campaign we really wanted to reach out to ambitious SMEs to support them during this time. We want to let them know that we are here to help improve and grow their business while allowing them to work as much – or as little – as they want.
We hope this campaign will help spark inspiration in others and that they will take time to discover not only their entrepreneurial spirit with Heighten, but also the wider products and services we can offer through our partnerships.”
George Rossides, CEO and founder of OOhyes, added: “As someone who is passionate about independent businesses, I’m both delighted to be involved in a brand relaunch campaign during the pandemic and excited about the journey we are undertaking together. The UK’s small businesses have seldom been in such a vulnerable position – it’s therefore vital that they’re given room to grow and evolve, and that’s what we aim to achieve with our client.”