Just when it was all going so well! According to media buying agency GroupM, 2020 was set to be the out of home industry’s best year on record, on track to surpass newspaper and magazine ad sales for the first time. It’s no secret that a situation where nobody is, actually, ‘out of home’ is[…]
OOhyes has partnered up with Bauer Media to provide strategic and buying support on a new out-of-home advertising campaign that seeks to spread positive messages during these challenging times. Centred on South Yorkshire, the ‘Good People, Doing Good’ campaign will present real-life, feel-good stories from within the community. Powered by Hallam FM, the creative idea[…]
The power of outdoor advertising can be harnessed with a wider range of budgets and by more businesses than ever before. Here, we look at the complexion of this brighter shade of OOH, and how it’s made digital out-of-home more effective for SMEs, entrepreneurs, agencies and marketing managers. Outdoor has always had its distinct strengths, of[…]